The gorgeous, very stylish and my favourite TV presenter since her days on SMTV, Cat Deeley, has been unveiled as the Global Brand Ambassador for jewellers Links of London.
I can totally understand why – you just have to look at these images to realise that she is a stunning face to front an ad campaign. I also think her popularity in America because of So You Think You Can Dance helps as they are obviously trying to target USA as well.
Creative Director, Elizabeth Galton, said: “We selected Cat for her beauty and fresh London feel – something that embodies the essence of the Links of London brand.”
One thing that does puzzle me is I thought she had her own vintage jewellery line in America with QVC – is there not a conflict? Or maybe there was no plans to do it again – anyhow good choice marketing peeps everyone likes Miss Deeley.

