httpv://www.youtube.com/watch?v=HGd4d2fCljI
It has been everywhere today, but I don’t care I am that excited – as H&M has announced that the next designer collaboration is with French fashion label Lanvin. I was super excited by the Sonia Rykiel collection earlier this year but this one designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, has to be the biggest to date.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
So if like me and you’ve already added November 23 into your Blackberry as a date reminder then you’ve probably already put together a mental wish-list as well. Get ready for it though as it is only going into 200 stores worldwide so I can see a queue and elbows in my future to a gorgeous Lanvin piece for my wardrobe. I hoping for some heels, a handbag oh and a ruffled dress!!
Both womenswear and menswear will be revealed to the world on November 2 in a special video – loving the social media drive they have done with this campaign – very fashion forward like the collection no doubt.
