Pic: Kate Spade NY
Twilight’s glamorous actress Bryce Dallas Howard has been unveiled as the face of Kate Spade’s SS11 and AW11 ad campaigns. Marking not only Bryce’s first fashion campaign, what a first impression it is, but also the label’s first time of using a celebrity in their ads.
It is like Kate Spade’s New Year’s resolution for 2011 was to step out with a new look, and what a look with the neon Scout satchel in two different sizes *want one!!*, popping brightly through on the advert.
The campaign was shot by acclaimed fashion photographer Norman Jean Roy, centres around the “Year of Colour”, and was taken in a loft studio in Brooklyn, New York.
“Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way,” Deborah Lloyd, President and Chief Creative Officer, Kate Spade New York.
I really do love that they chose Bryce, I love seeing her on the red carpet as she has a real elegance about her, and I think she is perfect for the accessories label – and her fiery hair works this neon campaign. I can’t wait to see this ad in a magazine as I am sure the colours will be even more eye-catching.
