Pringle of Scotland have launched their new ad campaign for spring/summer and it is out with Tilda Swinton and in with the young Scottish actress Freya Mavor.
But what caught my attention is that these pictures are shot by Swiss photographer Walter Pfeiffer, known for his art photography, this campaign is his first foray into fashion and what a sophisticated and chic campaign he has created.
Shot at the Hotel Art Nouveau Kurhaus Bergun in St Moritz, I am in love with those tiles *sad I know*, art deco chic!!
This isn’t the end of the amazing collaboration as Walter Pfeiffer has also shot a short movie which will debut in Milan during the Menswear Fashion Week. It was shot on the Swiss Alps – I can just imagine how beautiful it is going to be.
