Fiat Loving: Gucci Hits The Road

You often see the nippy Fiat 500 whizzing around town, I have to admit I was quite obsessed with the Fiat 500 Pink, which I am sure was styled on Barbie; and it seems that because of the success of that special edition that the car brand has teamed up with Italian fashion house Gucci.

I know what you are thinking, yes you can now accessory your Gucci shoes and handbag with the most fashionable car on the road, the 500byGucci. This cool collaboration came about to celebrate both Gucci’s 90th anniversary and the 150th anniversary of the unification of Italy and what a beauty it is!!!

The 500byGucci, has been customised by the stylish Frida Giannini, Gucci’s Creative Director, and comes in black and white colours. I think my favourite has to be the black, I love the eye-catching glossy pearl bodywork with detailing in shiny chrome, and inside it has a contrasting sharp black and white feel for a contemporary and sexy feel. For a small car it really does have the wow factor.

“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK.

Like any fashion accessory worth having it is initially an online exclusive this summer, with prices starting at £14,565 OTR, to find out more or to order visit www.fiat.co.uk/500bygucci.

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