I love finding new magazine for my ever-growing collection, and I think Virgine will sit perfectly on my shelf! Created by New York-based fashion photographer Ryan Yoon, this is a brand new fashion, art and music platform with a heart, as every issue’s first page will feature a charity-orientated advert.
I love the concept of this new magazine, from its charity tweet section to highlight the said charity of that issue, to the use of up-and-coming artists, and its aim to dilute the meaning of the common saying, ‘it’s all about who you know in the fashion industry’. Tall order but hey I like that they are going to give it a go!
“Imagine an article written by a fashion model who wants to become an editor or an interview written by the actual photographer who shot the subject. This is the kind of content we are looking for: content that brings a different perspective to our audience.” Ryan Yoon.
The first issue is amazing, with its debut theme being ‘virgin,’ as an adjective for ‘pure’ and ‘new’; and for a limited period *until June 16* you can download a digital copy, and trust me it is worth it. You can also buy it online for $14.99 for America, and $24.99 for international customers – and I do think that a hard-copy is needed to make these editorials come alive.
From the amazing cover shot of Heather Marks wearing a Azzedine Alaia dress and belt, shot by Editor-in-Chief Ryan Yoon, to this creative ‘All You Can Get’ fashion editorial, again photographed by Yoon and styled by Hissa Igarashi.
This editorial spread is one of the best I have seen in a long time, I love how it combines fashion and art photography, featuring coke cans, teddy bears, M&Ms, dogs and iPads. My favourite shot has to be the Tide detergent packets.
[Pic: Virgine]
