Tomorrow, June 16, Spanish brand Desigual are calling out for 100 peeps to turn up at their Regent Street store dressed only in their underwear. Yep, no matter the weather *fingers crossed it is warm*, pick out your favourite knickers and bras or boxers and the first 100 in the queue will walk away with a free outfit (one top, one bottom). A fair trade for the humiliation, especially as this stunt goes down at 9am on one of the busiest streets in London, I can just imagine the characters it will attract.
So do you dare to bear for Desigual’s Undie Party? Crazy right – but you will get an hour shopping spree to pick out the perfect outfit, plus 50% across the store on all summer collections, a great reward for embarrassing yourself.
I kind of wish I was brave enough to do something this silly, but as a brand that is renowned for its fun loving philosophy and bold collections, this is a great way to get noticed. Apparently, when they first did this ‘Enter half-naked and leave fully dressed’ event in Barcelona in 2006 hundreds of people turned out; and the craze has since been hosted in Madrid, New York, and Amsterdam, and as well as London it will take place in Berlin and Stockholm tomorrow.
If any of my followers do go down, half-naked or just to see the show, please use the international hashtag #desigualevents and post lots of pictures!!!!
Don’t be late – 9am, Desigual, 218 Regent Street, London.
httpv://www.youtube.com/watch?v=YNG-nGVnUDk&feature=player_profilepage
