For Glasses Wearers: Buying Online At Swag & Stare


I have been wearing glasses now for the past few years, it started off just for driving and somehow, seemingly overnight, not sure when, I started wearing them all the time, it just felt right. My first pair of glasses were slim, thin frames, you know the ones I mean, the glasses you think no one can see – they can and they look terrible. It wasn’t until I started wearing them more often that I realised that my glasses could be as stylish as the rest of my accessories, which meant I started looking around for cool frames, and I now have about four pairs – two black, one purple, and a brown tortoise-shell pair that I adore – each are comfortable, each a little different, but at the same way kind of the same – retro with slightly larger frames.

But each of these pairs of glasses I have either got them from Specsavers, they have a great designer selection and my Karen Millen beauties are the lightest glasses I own, or Tescos, don’t mock it, they sell Retro54 glasses that I love and always have a great 2 for 1 deal. Buying glasses online has always scared me a little, maybe it is a case of not being able to try them on, or worried about the quality, but something has always held me back – well that was until Swag & Stare reached out and asked me to try out their site.

First thing, lets discuss the name, Swag & Stare, anyone else thinking that it is genius – I love how it makes wearing glasses cool. But even though it is the name that draws you in it is everything else that converts you from the amazing selection of vintage-inspired frames to the bargain price, you get designer glasses for £95 including frames, lenses, coatings and shipping, and then you find out that it is also a company that loves to give back as 10% of its profits are donated to British eye charities – kind of reminded me a little of Toms.

Even with the price and the charity angle most of my friends still said they were worried about buying glasses online – so I thought I would take you through how easy it was to use Swag & Stare – I promise it is easy, plus you will get a great pair of glasses!!!


There are two ways in which to decide whether they are the right frames for you – either use the online virtual try-on feature using your webcam, which is surprisingly accurate, or what I did and would recommend is to do the home try-on, where you get to choose 4 pairs of glasses, keep them for 5 days to try them on at your leisure and then send them back in the free pre-paid – so easy.swag-stare-glasses-1

Having four slots sounds a lot, but I loved so many of the styles, but I finally settled on four very similar shaped frames, but instead of black I actually went for a little colour. First up we have the Gramercy in red, Astrid in pink, Bohannon in a honey shade, and Duval in a navy blue hue – yep I couldn’t resist modelling them all.

From just looking online I thought I would go for the Duval, I am going through a blue moment, but actually the feel just wasn’t right, in the end my favourites were the super lightweight Gramercy that are made from the durable and flexible Flexpex, and the Bohannon, which kind of surprised me a little, they were my wildcard addition but actually love the honey colouring of the frames.


In the end I went for the Gramercy, I think the light frame just helped it win over the Bohannon, plus I love the subtle colouring of the red as it is looks darker and brighter dependant on the lighting and the black arms were so comfortable. I can’t wait for them to arrive with my prescription in – I think these beauties are going to be my new everyday glasses.

What do you think – did I go for the right frames?

Have you ever bought glasses online? I am interested to know your views and also recommendations for other great sites – leave me a comment below.

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