The most iconic pair of jeans – Levi’s 501s turns 140 years old this year and to celebrate the denim brand has launched the Interpretations campaign, showing fans and celebs with their varied styles wearing the original blue jean in a limited edition book.
On sale from August 1, the Levi’s 501 Interpretations coffee table book celebrates the iconic jeans – featuring 501 images from the very cool Wiz Khalifia, fashion blogger Susie Lau, actresses Kate Bosworth and Anna Kendrick, as well as very fashionable greyhound and his owner, and keeping with the 501 theme there will only be 501 number copies produced and each will feature a unique cover so no two books will be the same.
Priced at only £40, this is one gorgeous book that I hopefully will be able to add to my fashion book collection, some of the photographs were just incredible and proceeds from the book will go to students at the California College of Art in San Francisco.
The gallery-style showcase to launch the book was the perfect way to show these incredible images – I just wish they had given away posters of some of the shots like at the Chanel Little Black Jacket exhibition as I would have loved to have displays some of these fashionable characters on my office wall.
The book will be available globally from August 1 for £40, however only a limited number will be sold at the Levi’s London Flagship store on Regent Street – so get in quick!!!