Pic: Burberry
Burberry’s campaigns always excite me and the autumn/winter 2010 shot by Mario Testino is no exception. Filled with their military-inspired clothing, with leather jackets *my favourite pieces off the runway* and to top it all off the cast is all British!!
As always Burberry don’t just stick with models, going for musician and actors – but still the most recognisable figure is still Rosie Huntington-Whitely. *Still not sure how she will fair in Transformers 3 – replacing Megan Fox*
The shots don’t just look amazing static – the fashion label who always seems to be one-step ahead of everyone else on the digital front – the campaign is going to be completely interactive. The motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees on the label’s website from July. Bringing shoppers closer to the action.
“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”Christopher Bailey, Burberry Chief Creative Officer
Pic: Burberry
Pic: Burberry
