SS11 Campaign: Gucci Goes Glam For Spring

Pic: Gucci - Amber Double Raso Dress

For spring it seems that Gucci’s Creative Director, Frida Gianni has played with bold colours and sleek shapes to produce a gorgeous-yet-glam ad campaign. Once again shot by Gucci regulars Mert Alas & Marcus Piggot, the campaign features models Karmen Pedaru, Joan Smalls, Hailey Clauson. Nikola Jovanovic and Gen Huismans.

As SS11 campaigns go, this one is the one that has excited me the most, I think it is because it is bright and bold, but these images are great but trust me they look even better in print. Check them out in February issues.

My favourite image has to be the one above, gorgeous and striking, the Amber Double Raso dress with its feather, PVC, and metal elements embroidered detailing.

For more shots of the campaign visit Gucci’s Facebook page.

[Pics: via Gucci Facebook]