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AW11 Press Day: Urban Outfitters – Romance vs Cobain

Last week on a very sunny and hot day I checked out the autumn/winter 2011 preview from Urban Outfitters at their Oxford Street store. The small but perfectly formed press day showcased their own collections as well as some of the designer labels that they will be stocking including Henry Holland, Jonathan Saunders and Evil Twin.

But I have to admit it was OU’s own label that fascinated me. The first of the two collections entitled A Dark Romance is a feminine look with a dark romantic soul, inspired by the eclectric wardrobe of a Goldsmith’s Fine Art student. So think a vintage vibe, with key pieces influenced by the decadent eras of the 30’s and 40’s, with lace, florals, feminine silhouettes and higher waistlines.



The second collection is Cobain, obviously inspired by early 90’s grunge, filled with delicate lingerie pieces layered with grungy boyfriend cardigans, statement collar shirts and stacked platforms, and cool band tees given new life.

Another thing I love about Urban Outfitters has to be their quirky take on homeware, they have everything from mini sewing machines to butterfly paper weights.