#DayInTheEyeOf: Taking My Lulu Guinness Eye Purse To LFW


If you follow me on Twitter and Instagram you might have noticed my slight obsession with Lulu Guinness during London Fashion Week and the hashtag #DayInTheEyeOf – a cool project sharing my photo diary of fashion week along with fab bloggers Coco’s Tea Party, What Olivia Did, and a host of fashion editors and celebs.

Basically during the five days of LFW, my gorgeous hazel eye coin purse came with me to all my shows, sat close by while I had my make-up done, was a hero at holding my money, was generally my pal throughout the whole event, and made a great addition to my style posts!!!

To launch the campaign, the guys over at Lulu Guinness invited me into the studio for a fun shoot before fashion week, where I messed around with the fun eye purse and the designer’s iconic lips clutch. I really love how well they came out, and so it seems did Lulu herself as the campaign and my face is featured on the brand’s website **such a serious scream moment seeing this**.

I also did an interview with the brand about my love of London Fashion Week, as well as sharing the Lulu products that I am lusting over, which generally means them all!!!

Are you a fan of Lulu’s eye coin purses? 


Check out all the interviews and #DayInTheEyeOf coverage on Lulu’s blog and buy the Hazel Eye Coin Purse here.