When it comes to bold interiors, there really is only one pioneer, and that’s the Designers Guild, it is like the holy grail of decor brands for people who want to add colour, pattern and texture into their homes, and this colourful expression is being celebrated with the Fashion and Textile Museum’s latest exhibition, ‘Out of the Blue: 50 Years of Designers Guild’.
Running until June 14, the exhibition showcases the amazing Trica Guild, co-founder and creative director of the Designers Guild’s unique and creative approach, focusing on her what inspires her, her methodology and techniques, the brand is renowned for creating so many of their unique prints, as well as how she built the lifestyle that is Designers Guild, by showing that colour does belong in the heart of the home.
Whereas all the other exhibitions I’ve been to previously at the Fashion and Textile Museum have been dedicated to fashion it was nice to see a London museum focus on the rise of interior design, delving into how a room is put together, and how to combine colour and textures for rooms that are meant to be lived in, not just for an Instagram picture.
Yes, the exhibition stresses 50 years of Designers Guild but this isn’t a retrospective or a timeline of inspiration, it is more of a visual representation of the influential design companies work, with grouping by colour and inspiration, as well as showcasing its full range of services and products. Designers Guild is much more than just interior design, they do their own prints, fabrics, upholstery, furniture, paint, wallpaper, rugs, curtains, and glassware, basically, everything to make a unique home, and this exhibition and its mini rooms will certainly inspire a lot of people.
I’ve been a fan of Designers Guild for a while, there is an aspiration about the brand, its eccentric while also being contemporary and modern, but most of all, unique.
I love their floral and botanical prints, as well as their geometrics, and I totally adore the textures like cut velvets and embroidered brocades, and I’m so pleased that as well as putting together beautifully curated room scenes this exhibition also showcases its use of age-old techniques such as flocking on fabric and paper as well as hand-painting and screen-printing and the inspiration behind the print – like below, the floral wallpaper and fabric design come from a painting.
Juxtapositions are key to Designers Guild, it shows that vintage, fine art, and contemporary can be put together, as well as how the composition of the prints, especially seen in its florals can be adapted dependant on the fabrication, colouring and material to great effect.
As well as being an interiors masterclass this exhibition also shows the entrepreneurial and creative spirit of Tricia Guild, who has transformed Designers Guild from a single shop in Chelsea’s King’s Road in London into a global enterprise that was ahead of the curve. This was a brand pulling together the notion of a ‘lifestyle’ before anyone really understood what that meant and it is great to see how the company has grown.
If you are like me, you will leave the museum with a new love of bold, botanical prints, as well as see colour in a different way, that it isn’t just for walls, colour can be embraced across everything from wallpaper to upholstery to cushions, rugs, and even crockery.
Anyone else just want to redecorate their whole house after seeing these images?
Out of the Blue: 50 Years of Designers Guild at the Fashion and Textile Museum in London until June 14.
UPDATED: This exhibition has been extended to September 13 due to the coronavirus outbreak and lockdown.