Nine West, CFDA and Modelinia are hitting the pavements in New York City for SS11 fashion week to raise funds and awareness for Fashion Targets Breast Cancer, with the Nine West’s Runway Relief Program. Modelina fashion models Coco Rocha (above), Jessica White, Michelle Alves and Lisalla Montenegro to wear a limited edition Nine West boot during New York Fashion Week.
Each military-inspired knee-high, multi-buckled boot is equipped with a pedometer to track how many steps each model takes while going from castings and fittings to post-fashion show fetes. What makes it more than walking in models footsteps is that for each step taken in the boot Nine West will make a $10 donation directly to Fashion Targets Breast Cancer.
Modelinia have put together a dedicated website so you can follow the models step-by-step throughout fashion week, check out exclusive articles and behind the scenes videos from each of the participating models, and best of all the models are keeping video diaries and you can sponsor your favourite model.
To kick off Nine West’s Runway Relief Program, notable fashion photographer Nigel Barker will be photographing forty models from Modelinia, Elite, IMG, Next and Marilyn modeling agencies in an iconic New York City location, to capture the official campaign shots.
Like the look of these cool boots? Well a limited number will be available for sale on Nine West’s Facebook page for $199, or at Modelina or Nine West’s website from August 31.
What a cool idea, you get to follow your favourite model in her footsteps for fashion week, which means great insider access all in the name of charity. I don’t know about you but I am already championing Coco – who is your fav?