LFW SS11: BodyAmr Gives Us Powerful Women

London-based fashion label BodyAmr designed by Amr Ali showcased its spring/summer 2011 collection yesterday to one of the best shows I have seen. With a star-packed front row with Lily Allen, Nick Grimshaw, Keisha Buchanan, Gizzi Erskinen and Amanda Byram squeezed into the intimate Freemasons Hall to see the seductive collection inspired by powerful women of times gone by.

The shownotes said think Josephine Baker, the American dancer and singer, in the 1920s mixed with the powerful full-female form of the 90’s supermodel – and it was certainly that, and nice to see the real sized girls modelling the gorgeous collection.

Opened by non other that Daisy Lowe (top image) *who looked fabulous*, there was a lot to this show with body-con minis with cutout detailing to the shoulders, short playsuits with maxi sheer overlays, jewelled waist bands, draped sleeves, long white grecian goddess gowns, wide legged trousers and gorgeous prints inspired by the deco jewels of the time.

There was a great colour palette to the ‘Desideratum – Wanted, Desired, Neccessary’ collection using blush, cream, teal, cobalt blue, grey and whites; with clothes sent down the catwalk in silk jersey and chiffon with sequins and sheer detailing.

Overall this collection didn’t just have one stand-out piece, it was a series of gorgeous options, but I must admit the print section of dresses was my favourite – and the below image was striking, I think the model helped as she walked with such attitude that this collection needs.

With Daisy Lowe opening the show what could top it? Well lets just say seeing Amber Rose strutted her stuff to ‘Push It’, it was amazing. The energy for this show was the best and seeing Amber really pumped up the crowd.

I think you will see a lot more of this collection on the red carpet, already BodyAmr dress a lot of popstars for their music videos and performances including Kylie, Florence Welch, Cheryl Cole and Beyonce – but I really believe that those gorgeous grecian gowns need the glitzy of a film premiere to do them justice.



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