Yesterday, on a glorious morning on Soho House’s roof terrace, the polar-opposite to today, the adorable and uber-talented Richard Nicoll announced a two-season partnership with mobile giants Vodafone.
The acclaimed British designer who has previously shown with support from Topshop will work with Vodafone across SS12 and AW12, and will give Vodafone customers access to his show via Vodafone VIP, as well as the chance to meet him backstage at London Fashion Week.
“I feel excited to be a part of the new wave of British designers that are injecting energy into London Fashion Week. I’m thrilled to partner with Vodafone and offer their customers an insight into our world. Fashion has a strong cultural influence in Britain so partnering with a brand as prevalent as Vodafone feels both natural and directional.” Richard Nicoll
The first event in the partnership will be for Vogue’s Fashion’s Night Out kick-off event at Asprey on September 8, and Richard will also host a personal appearance at Vodafone’s flagship store in the West End, where he will be personalising limited edition products.
What I am most interested in though is the announcement that Nicoll’s will be working with the Vodafone innovation team to design an ‘on trend accessory that fuses technology and cutting edge design’, very cryptic!! The surprise accessory will be showcased in Nicoll’s autumn/winter 2012 runway show, so a little time to wait then.
The deal will also see Nicoll’s move away from the Topshop venue and to his own stand-alone location, which is said to be located on The Haymarket, and there is even talk that the show will feature over two floors, that will definitely make it a hot ticket.
Well Orange has its cinema offers, O2 has its priority tickets, but it seems like Vodafone are grabbing the fashion category; they already support London Fashion Week and London Fashion Weekend, they were involved with Jaeger’s LFW show last season, and now they have an acclaimed designer on their books.
[Pic: Getty via Vodafone]