LFW SS14: The Apartment – My Home For Fashion Week


I have already mentioned the incredible The Apartment the brainchild of Abi numerous times, yep I have gushed a little in my London Fashion Week diary blogs, but who can blame me this is a sanctuary away from the fashion week circus to feed my face, make me pretty, and a place to hangout with my favourite bloggers.

Each season always brings a new location and I think Abi really out did herself for the third season of the LFW Apartment with this incredible flat overlooking Covent Garden’s piazza. The place was huge, a great lounge area to chill, a huge table filled with laptops, and bedrooms filled with accessories and clothes to style up for fashion week posts, a Vidal Sasson salon, and a make-up boudoir from Birchbox who had Laura Mercier make-up artists on hand.

But as always it is more than just about the location, the gorgeous pieces to lend, or the hair and make-up, The Apartment also hosts exclusive events each day from jewellery making with Dower & Hall, to discovering London Boutiques, and checking out the new collections from Debenhams, and each day the teams at Pinterest and RewardStyle were also on hand to share tips, advice and sweet treats.

Fashion week can be stressful, tiring and chaotic but Abi’s The Apartment has made it fun, even relaxing and always filling – I really enjoyed Pizza Express every day – but I think the best thing is that I’ve met some amazing bloggers.

To show off what an amazing place it was I did one of my HTC Zoe videos, it seemed fitting as I had done one for each day at LFW – I think you will agree it looks incredible:

I did take my own pictures, but to me honest the ones that Kris Atomic took were way better – here is a selection of my favourite ones:


[Pics: All Kris Atomic/The Apartment – the video all me]