Interview: Donna Ida Talks All Things Denim

Interview: Donna Ida Talks All Things Denim

Last week I shared with you the behind-the-scenes snaps of my video interview with jeans Queen Donna Ida as she opened up her first pop-up boutique up North at McArthurGlen’s Cheshire Oaks Designer Outlet – well finally the video has been edited and I’m so pleased with how it came out.

I chat with Donna about her denim must-haves, her denim icons, her favourite pieces from her own brand ‘Ida’, what trends to expect this autumn/winter, and her expert tips on how to find the perfect pair of jeans.

Donna’s pop-up at Cheshire Oaks is open until October 20, if you are in the Chester area make sure you check it out as the selection of jeans is incredible and there are some bargains to be had as well.




[Pics/video: courtesy of McArthurGlen]


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