The Barbie Doll Reinvention


People ask me a lot about why I collect Barbie dolls and why I like her so much, and I always tells them its her ability to constantly reinvent herself that has always interested me. You could say my favourite doll is the Madonna of the toy world, the reinventions keep Barbie current, whether that’s with a new career, a new look, or ditching the heels for flats.

I find her reinventions inspirational, and her latest is the biggest representation of the diverse world in which we live, as the ‘Super Style’ Barbie Fashionistas will feature 23 new faces, of which there will be 14 different facial sculptures, well no woman looks the same do they, there will be 8 skintones, 18 eye colours, 22 hair styles and 23 hair colours to showcase a wide range of women.

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The collection is seriously cool, I’m already crushing on LA Girl who has a half-shaved ‘do, I actually squealed a little at seeing an army of Barbie’s in Blues Brothers-style suits, and how cute is that unicorn tee. I applaud their new diverse approach, I think some would say it is about time, and I love that they’ve given all these beautiful dolls a fashionable makeover as well. I think I’m going to need them all!!!

I really love how Barbie is constantly helping empower children by celebrating fashion as a form of self expression, did you spot a doll in the video that represents your style?

Love the dancing scene in the Barbie video? Then you have to check out the behind-the-scene footage of showing how this innovative stop motion video came together.

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[Pics: via Youtube/Mattel]
Sponsored content in collaboration with Mattel.